Bachtale Opens Its New Boutique at Four Seasons Hotel Rabat

More than a boutique, the new Bachtale space is designed as an intimate gallery, where each jewel is treated as a piece of art. The interior blends noble materials with refined lines, creating a serene dialogue between modern design and Moroccan heritage. The result is an atmosphere suspended in time, inviting visitors to embark on a journey through artistry and emotion.

Inside this sanctuary, Bachtale’s emblematic collections are displayed alongside exclusive pieces of haute joaillerie. Each creation tells a story—born from meticulous composition and inspired by the rich cultural legacy of Morocco. From gold and diamonds to vivid gemstones, every detail reflects the exceptional craftsmanship of the Maison’s master artisans, bringing to life wearable legends that transcend trends.

For Salah Tariki, founder of Maison Bachtale, the opening represents both a return to roots and a step toward the future:

“Opening our boutique in Rabat, within a place as steeped in history and prestige as the Four Seasons at Kasr Al Bahr, is a natural evolution for Bachtale. It is the meeting of two worlds that share the same values of excellence, service, and emotion.”

Following its inauguration, exclusive private events and by-appointment presentations will allow guests to experience the universe of Bachtale in its purest expression—a celebration of light, legacy, and timeless beauty.

About Maison Bachtale

Founded on a dual inspiration—the rigorous precision of composition (“Bach”) and the poetic narrative of storytelling (“Tale”)—Maison Bachtale creates jewels that transcend ornamentation. Guided by its mantra, “The Royal Art of Moroccan Brilliance,” the Maison continues to redefine high jewelry as a dialogue between heritage and modernity, emotion and eternity.