Design with Soul: Where Luxury, Craft, and Contemporary Vision Converge in Casablanca

Curated under the artistic direction of Yasmine Bennani, the exhibition unfolds as an intimate journey into the emotional dimension of design. Every object, gesture, and material becomes part of a larger narrative in which heritage is not merely preserved but reinterpreted through contemporary eyes.

A Meeting Between Legacy and Modernity

At the heart of the exhibition lies a remarkable dialogue between two distinguished Italian design houses. ACERBIS, a historic name shaped by more than 150 years of creative legacy, stands alongside CIMENTO, known for its sculptural material innovation and architectural sensibilities. Together, they create a landscape where memory meets reinvention, offering visitors a nuanced reading of modern luxury design.

Through her refined curatorial approach, Bennani positions design as an emotional language, one that transcends function and invites contemplation.

International Figures of Design Excellence

The vernissage welcomed notable guests whose presence echoed the exhibition’s theme of transmission and creative evolution. Enrico Acerbis, ambassador of the legendary Italian house, embodied the continuing dialogue between family heritage and contemporary vision. Gian Marco Lucchetta, representing CIMENTO, brought a perspective deeply rooted in experimentation, architecture, and material research. Their contributions underscored the exhibition’s celebration of innovation grounded in tradition.

A Curated Constellation of Creators

"Design with Soul" brings together a select group of Moroccan and international designers whose practices reflect elegance, depth, and artistic rigor. Each creator contributes a distinct voice to the collective composition.

• Linda Ouhbi, Moroccan ceramist, explores the beauty of ancestral gestures through hand-modeled clay, transforming raw earth into a sensitive, living material.

• Samir Mazer, Franco-Moroccan designer and sculptor, presents the textured rhythm of his artistic universe, notably through the expressive piece "Les oiseaux du Paradis".

• Fatima Zahra Akhamal introduces her creation "Bougie Life", a poetic collaboration with illustrator Amine Rharbi. The work bridges illustration, narrative, and design, offering a luminous tribute to hope and human connection.

• Lucas Zito, French designer, experiments with organic silhouettes and hybrid techniques that blend craftsmanship, 3D printing, and recyclable materials.

• Andrea De Marchi Verona, Italian porcelain atelier, embodies a graceful balance between rigorous tradition and cutting-edge innovation.

• Willem Wouters, Belgian designer, sculpts pieces that exist at the crossroads of architecture, light, and material abstraction.

• Oskar Zieta, Polish architect and designer, showcases his signature metal-inflated creations, emblematic of a visionary approach to industrial materiality.

Together, these works shape a refined topography where luxury is expressed through sensitivity, precision, and artistic depth.

Morocco, A Thriving Territory of Design Culture

The exhibition celebrates Morocco not only as a setting but as a source of inspiration. The country’s artistic heritage, craftsmanship, and multicultural influences serve as fertile ground for a new generation of creative dialogues. "Design with Soul" positions Morocco as a dynamic contributor to global design conversations, where ancestral techniques and contemporary innovation coexist with remarkable harmony.

An Invitation to Experience a New Aesthetic Lexicon

Beyond the displays, the exhibition invites visitors to experience design as a living emotion. It highlights the role of craftsmanship as a carrier of memory and showcases the power of innovation to shape new expressions of beauty.

Refined, ambitious, and deeply rooted in cultural resonance, "Design with Soul" stands as a defining moment for design in Morocco, offering a fresh lens through which luxury, heritage, and creativity converge.

Design with Soul: Heritage and Innovation
Inspiration Design BY Gallery, Casablanca
Artistic Direction: Yasmine Bennani
Vernissage: 11 November 2025