Elie Saab Shapes a New Chapter of High-End Living in Casablanca

The project, titled Elie Saab Casablanca – Art of Living, marks the brand’s first residential venture in Morocco. It unites three key players: Elie Saab, celebrated worldwide for its timeless elegance; EKTAR, a rising force in Moroccan real estate development; and Art of Living, a premium lifestyle brand dedicated to elevating contemporary living standards.

A Strategic Address for a Global Lifestyle Vision

Casablanca, already a dynamic hub in North Africa, continues to strengthen its global appeal ahead of the 2030 World Cup. The development’s location was chosen with precision, positioned just ten minutes from the financial district and thirty minutes from the international airport, offering both accessibility and exclusivity.

An Elevated Residential Offering

The scale of the project underscores its ambition. It introduces a collection of high-end villas with four to five bedrooms, reaching up to 7037 square feet, set on expansive plots of up to 8023 square feet. Complementing the villas are apartments, duplexes, and penthouses that extend to 7222 square feet, offering a diverse selection suited to sophisticated lifestyles.

Each interior is entrusted to Elie Saab Maison, bringing the brand’s signature couture touch to residential design. Exceptional materials, bespoke finishes, and a refined interpretation of contemporary Moroccan living define the atmosphere. The result is a harmonious blend of craftsmanship and modern elegance, crafted for residents seeking distinction and comfort.

Lifestyle Amenities at the Highest Standard

Beyond the architectural proposition, the development promises a curated lifestyle ecosystem. Planned amenities include a private members club, a state-of-the-art fitness center, coworking lounge, infinity pool, private gardens, jogging tracks, and a dedicated children’s play area. These offerings underscore the project’s vision to deliver a complete, elevated way of living.

A Project Designed to Endure

The delivery is scheduled for the fourth quarter of 2028. For EKTAR, the goal is to create a rare and lasting destination. Sales will be managed by Evolutions, a leading real estate intelligence center based in Dubai and commercial partner of Art of Living.

For the Elie Saab brand, this venture is a natural extension of its universe. As Elie Saab Jr., CEO of the group, explains, the partnership with Art of Living represents a key milestone in expanding the maison’s lifestyle dimension and bringing the full Elie Saab experience to a vibrant city like Casablanca.

Anis Sefrioui, Managing Director of Art of Living, highlights the project’s innovative contribution to Morocco’s high-end residential market, while Ahmed Lahlou, Managing Director of EKTAR, emphasizes the shared commitment to meaningful, iconic developments built with long-term value in mind.

With this new chapter, Elie Saab Casablanca – Art of Living positions itself as one of the most anticipated luxury residential destinations in the region, embodying a sophisticated dialogue between design, lifestyle, and the evolving identity of Casablanca.