The Ritz-Carlton Rabat Unveils a New Temple of Contemporary Luxury
The Ritz-Carlton Rabat, Dar Es Salam introduces a new expression of luxury with the launch of its signature boutique, created in collaboration with Moroccan Crea, a distinguished curator of contemporary Moroccan fashion, craftsmanship, and artistic design. This refined space enriches the hotel’s universe by offering guests an immersive encounter with Moroccan creativity, craftsmanship, and cultural flair.
STYLE & JEWELRY
11/28/20252 min read
The boutique reflects a sophisticated vision of lifestyle, where couture, artisanal excellence, and cultural expression coexist seamlessly. After indulging in a serene Tea Time at the Lobby Lounge, savoring the Silk Road-inspired flavors of Rihla, or relaxing in the tranquility of The Ritz-Carlton Spa, guests can extend their journey through a curated selection of fashion and design pieces embodying Morocco’s modern artistic identity.
Laurent Demoulin, General Manager of The Ritz-Carlton Rabat, Dar Es Salam, highlights this new milestone. “Through this partnership with Moroccan Crea, we are enriching our guest experience with an elevated approach to lifestyle. It is a dialogue between fashion, culture, and well-being, crafted with elegance and intention.”
A Celebration of Couture and Contemporary Jewelry
The official unveiling took place on November 14, 2025, during an exclusive soirée that brought together visionaries, creators, and tastemakers. The event showcased the exceptional work of LINEBLEU, the iconic maison redefining the modern caftan. Their exclusive collection of 1,001 caftans, created especially for The Ritz-Carlton Rabat, Dar Es Salam, offered guests a rare display of artistry and heritage.
The evening also marked the introduction of NEYLEEN, a contemporary jewelry house whose pieces combine sculptural minimalism with a strong artistic signature. Their presence added a sophisticated dimension to the celebration, blending haute couture and high jewelry into a cohesive showcase of luxury craftsmanship.
A Sanctuary of Refinement and Heritage
Set within 440 acres of gardens and forestland, The Ritz-Carlton Rabat, Dar Es Salam stands as one of Morocco’s most distinguished luxury escapes, where contemporary refinement meets the legacy of Moroccan art and architecture. The hotel honors Moorish craftsmanship and elegant Art Deco influences through its expansive spaces, creating an atmosphere of understated grandeur.
With 117 rooms and suites, exclusive access to the Royal Golf Dar Es Salam’s championship courses, and proximity to the Royal Equestrian Club, the property offers an unparalleled blend of leisure and luxury. Its signature Spa and five dining concepts — inspired by Moroccan, Asian, and Mediterranean cuisines — further enhance the experience.
The opening of the Moroccan Crea boutique marks a new step in the evolution of The Ritz-Carlton Rabat, Dar Es Salam. More than a shopping destination, it is a testament to the hotel’s commitment to celebrating artistry, honoring cultural heritage, and shaping the future of Moroccan luxury with vision and sophistication.
